Era24UK also has an online listing advertising a large-volume US traffic service and historical listings related to affiliate websites and advertising configuration.

This category needs particular care because increasing visitor numbers is not the same as attracting valuable customers.

Potential tasks include:

• Traffic generation: Campaigns intended to bring visitors to a website.

• Audience targeting: Selecting locations, topics or audiences for a campaign.

• Affiliate setup: Configuring product links and affiliate identifiers.

• Advertising setup: Integrating advertising tools into a website where eligible.

• Performance monitoring: Reviewing traffic sources and visitor behaviour.

What to check before buying a traffic service

• Where do the visitors actually come from?

• Are they generated through search, advertising, referrals or another method?

• Can the provider demonstrate genuine, relevant visitor activity?

• Is the traffic permitted under the terms of your advertising and analytics platforms?

• Are conversions, engagement and visitor quality measured, rather than just page views?

Be especially cautious of claims that purchased traffic is automatically organic, improves search rankings or is guaranteed to be safe for Google AdSense. Those outcomes should not be assumed.